The Pixel Tag Manager for WooCommerce (PTM) plugin offers automated eCommerce event tracking, no code is required. This user-friendly tool enables you to initiate pixel tracking within just 2 minutes. PTM seamlessly tracks eCommerce events across various platforms, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, Google Ads Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel.
This plugin empowers eCommerce businesses to monitor crucial user events, providing valuable insights into customer behavior. By harnessing this data, you can effectively create targeted audiences for your advertising campaigns, enhancing the overall success of your ad campaigns.
By enabling the Facebook Conversion API, you can significantly lower your cost per action due to improved event matching, enhanced measurement of ad performance, and better attribution throughout your customer’s entire journey.
For WooCommerce store owners, the experience of tracking eCommerce events is made seamless by the Pixel Tag Manager plugin. This tool effectively tracks all events through the utilization of Google Tag Manager. The Pixel Tag Manager plugin is proficient in monitoring a wide range of eCommerce events, including Page Views, Item Views, Item List Views, Add to Cart (both on product listings and individual product pages), Remove from Cart, Checkout Initiation, Checkout Steps, Order Conversions (such as Purchases and Thank You page visits), Customer Searches, and other customizable events. This ensures support for specific pixels, offering comprehensive eCommerce event tracking capabilities.
The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, Google Ads Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin’s settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed.
For additional assistance, refer to our plugin documentation or contact our support team.
Documentation of the plugin Open the documentation
The Pixel Tag Manager plugin support Microsoft Ads Pixel (Bing Ads Pixel), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel and Twitter Pixel.
The plugin all important eCommerce events tack with respect to the Pixel. Events like Page View, View Item, View Item List, Add To Cart (product listing and product detail page), Remove from cart, Checkout (begin checkout), Order Conversion (Purchase, Thank you page), Customer Search and Other custom events with respect to allowing specific pixel support.
Only a free plan is available for now. Allow any 2 pixels in FREE Plan. The business owner can enable any three pixels from Bing Ads(Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel and Twitter Pixel.
Bing Ads also known as Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines.
To create a Facebook pixel id, See the Facebook article
To create a Pinterest pixel id, See the Pinterest article
To create a Snapchat pixel id, See the Snapchat article
To create Bing Ads pixel id (UET tag id), See the Bing Ads article
To create a Twitter pixel id, See the Twitter article